Scent Marketing - Scentline

Scent marketing goes beyond diffusing a signature fragrance into target spaces as it can allow brands to express their intended messages and build emotional connections by utilizing the most powerful and emotional of all the senses. ScentLine works side-by-side with our clients to curate the best possible solutions for their brand

Step-by-step Approach to Scent Marketing

Initial Consultation

- Introduction to ScentLine and our services
- Identify client/brand goals and requirements
- Develop an understanding of the current system and its limitations
- Share initial suggestions based on previous projects and experiences

Location Survey

- Size of the target space
- Floor plans
- Type and condition of AC system
- Airflow of each AC outlet
- Condition and location of AHU (if applicable)
- Determine priority of target spaces

Scent Delivery Method

- Type: Scenting through AC ducts / Scenting on-site through free-standing or wall-mounted scent diffuser units
- Size and capacity : small / medium/ large

Scent Design

- Understand customers’ scenting requirements
- Identify relevant Scent IDs and Olfactive types
Identify appropriate scent intensity level
- Select scent from ScentLine’s collection or develop a custom scent for specific brand goals/customer personas
- Conduct scent marketing trials

Installation and Servicing

- After the price quotation and service contract have been approved, installation can begin
- Installation must be coordinated with corresponding engineering/building management to ensure alignment with building standard operating procedure
- Close monitoring of dosage and consumer experiences should be done for 1-2 months post-installation

Types of Service

Conscious Scenting Solutions

Environmental: Minimizing environmental impact on our planet when making business decisions through sustainable development

Social: Caring for our clients, partners, team, as well as our planet

Economic: Ensuring we are a reliable partner to our clients

Sustainable Development

"Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

["Our Common Future", 1987, the World Commission on Environment & Development

Working with Like-minded Suppliers

Packaging: 100% recyclable material (PET/PP/Aluminium)

Scenting Equipment: Compliant with Low Voltage Directive and EMD Directive

Perfume: IFRA compliant materials sourced from sustainable vendors

Waste: Responsible product disposal at the end of products’ life cycles