Scent marketing goes beyond diffusing a signature fragrance into target spaces as it can allow brands to express their intended messages and build emotional connections by utilizing the most powerful and emotional of all the senses. ScentLine works side-by-side with our clients to curate the best possible solutions for their brand
- Introduction to ScentLine and our services
- Identify client/brand goals and requirements
- Develop an understanding of the current system and its limitations
- Share initial suggestions based on previous projects and experiences
- Size of the target space
- Floor plans
- Type and condition of AC system
- Airflow of each AC outlet
- Condition and location of AHU (if applicable)
- Determine priority of target spaces
- Type: Scenting through AC ducts / Scenting on-site through free-standing or wall-mounted scent diffuser units
- Size and capacity : small / medium/ large
- Understand customers’ scenting requirements
- Identify relevant Scent IDs and Olfactive types
Identify appropriate scent intensity level
- Select scent from ScentLine’s collection or develop a custom scent for specific brand goals/customer personas
- Conduct scent marketing trials
- After the price quotation and service contract have been approved, installation can begin
- Installation must be coordinated with corresponding engineering/building management to ensure alignment with building standard operating procedure
- Close monitoring of dosage and consumer experiences should be done for 1-2 months post-installation
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