The sense of smell has such a powerful impact on human behaviour, mood, and perception.
Sight and hearing senses go to the left brain, but smell is hardwired to the right brain’s limbic system, which is your emotional core. Humans are more likely to remember smell than sights.
“Nothing is more memorable than a smell. One scent can be unexpected momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains”
The Importance of Scent in Retail Marketing
Walking into a retail store, your senses are stimulated in many ways. Ambient scenting draws on the strongest sense of your customers, instantly cueing memories and emotions turning that moment into a truly memorable experience and creates a new dimension to the in-store experience. It is an important tool to increase brand loyalty, awareness and customer engagement.
As a result, scenting will help the company to increase both sales and time spent in store thanks to the uplift of customers mood that scents bring in the willingness to spend more. It will also improve event execution and will help the recognition of the brand itself in a everyday more competitive market.